In an article at The Atlantic Ian Bogost comments on a recent episode of Amazon’s use of social media in a campaign to influence opinion regarding criticisms of the company’s exploitative labour and business practices. Interestingly, he notes a change in the corporations communicate:
Previously, companies could speak only through formal messages on billboards; by mail, radio, or television; or via media coverage of their actions. The web had shifted that control a bit, but websites were still mostly marketing and service portals. Social media and smartphones changed everything. They made corporate speech functionally identical to human speech. Case law might have given companies legal personhood, but the internet made corporations feel like people.
It also allowed companies to behave like people. As their social-media posts were woven into people’s feeds between actual humans’ jokes, gripes, and celebrations, brands started talking with customers directly. They offered support right inside people’s favorite apps. They did favors, issued giveaways, and even raised money for the downtrodden. Brands became #brands.
The following video essay on the “The Late Capitalism of K-Pop” by a Youtube channel called “Cuck Philosophy” gives some interesting historical insights on the development of K-Pop. And links this development with related critiques on consumerism such as the work of Baudrillard.
I discovered this video through a recent podcast from “Pretty Much Pop” on “The Korean Wave”.
From an article by Slavoj Žižek at the blog “In the moment” from Critical Inquiry:
More than open barbarism, I fear barbarism with a human face – ruthless survivalist measures enforced with regret and even sympathy but legitimized by expert opinions. A careful observer easily noticed the change in tone in how those in power address us: they are not just trying to project calm and confidence, they also regularly utter dire predictions – the pandemic is likely to take about two years to run its course, and the virus will eventually infect 60-70 percent of the global population, with millions of dead. . . In short, their true message is that we’ll have to curtail the basic premise of our social ethics: the care for the old and weak.
Full article here.