In an article at the New York Times, Stuart A. Thompson reports on how conspiracy theorists turn to different search engines to find and point to misinformation. The author mentions the difficulty of “data voids” with trending topics.

Newer and more esoteric conspiracy theories are far more likely to return misleading results because of the so-called data void. Conspiracy theorists tend to publish content about new ideas long before mainstream sources, dominating search results as the terms begin spreading online. Other topics never grab the attention of mainstream sources, giving the conspiracy theorists a long-term presence in search results.