2021-12-19T17:41:50+01:00
Dec 19, 2021
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1 min read
The following is a video from Youtube channel Pop Culture Detective discussing the recruitment methods used by the US in Holywood films:
The sequel to the 1996 mega-blockbuster “Independence Day” hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense” was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military.
Authors
Wouter Van Rossem is a researcher on the intersection between social science and computer science. He previously worked on the European Research Council (ERC) funded project, Processing Citizenship, where he investigated how data infrastructures for population processing co-produce citizens, Europe, and territory. He completed his PhD at the University of Twente in the Netherlands and is still working on publications stemming from these impactful projects. In addition to his academic pursuits as a PhD at the University of Twente in the Netherlands, he brings a diverse background as a software engineer, having worked in various companies and at the European Commission’s Joint Research Centre in Italy. His diverse background, spanning both theoretical and hands-on knowledge, reflects his keen interest in exploring the intricate interconnections between technology and society.