2021-12-19T17:41:50+01:00

The following is a video from Youtube channel Pop Culture Detective discussing the recruitment methods used by the US in Holywood films:

The sequel to the 1996 mega-blockbuster “Independence Day” hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense” was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military.

Wouter Van Rossem
Wouter Van Rossem

My research interests include distributed robotics, mobile computing and programmable matter.