2021-12-19T17:41:50+01:00

The following is a video from Youtube channel Pop Culture Detective discussing the recruitment methods used by the US in Holywood films:

The sequel to the 1996 mega-blockbuster “Independence Day” hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense” was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military.