2021-04-20T09:31:34+02:00
Apr 20, 2021
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1 min read
The article from MIT Technology Review mentioned in my previous post referenced a paper from Nick Yee & Jeremy Bailenson titled “The Proteus Effect: The Effect of Transformed Self-Representation on Behavior”. The researchers found that appearance of avatars shapes the behaviour of users:
[…] self-representations have a significant and instantaneous impact on our behavior. The appearances of our avatars shape how we interact with others. As we choose our self-representations in virtual environments, our self-representations shape our behaviors in turn. These changes happen not over hours or weeks but within minutes.
A copy of the paper can be found here.

Authors
Wouter Van Rossem is a researcher on the intersection between social science and computer science. He previously worked on the European Research Council (ERC) funded project, Processing Citizenship, where he investigated how data infrastructures for population processing co-produce citizens, Europe, and territory. He completed his PhD at the University of Twente in the Netherlands and is still working on publications stemming from these impactful projects. In addition to his academic pursuits as a PhD at the University of Twente in the Netherlands, he brings a diverse background as a software engineer, having worked in various companies and at the European Commission’s Joint Research Centre in Italy. His diverse background, spanning both theoretical and hands-on knowledge, reflects his keen interest in exploring the intricate interconnections between technology and society.