2020-11-05T09:50:18+01:00

Nov 5, 2020 · 1 min read
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In article from the Financial Time on how Big Tech can “best tackle conspiracy theories,” the author shares some interesting insights from research done by a group of ethnographers called Ethnographic Praxis in Context. Apparently these researchers observed that people who believe in conspiracy theories tend to “believe information that comes from scruffier, amateurish sites, since these seem more ‘authentic’”:

Anyone hoping to debunk these ideas also needs to think hard about cultural signals. Take website design. Twenty-first century professionals typically give more credibility to information that comes from sites that look polished.

Conversely, the ethnographers discovered that conspiracy theorists are more likely to believe information that comes from scruffier, amateurish sites, since these seem more “authentic”. This point may not be obvious to techies at places such as Google — and is not the type of insight that big data analysis will reveal. But it is crucial.

Read the full article here.

Big Tech Mass Media
Wouter Van Rossem
Authors
Wouter Van Rossem
Wouter Van Rossem is a researcher on the intersection between social science and computer science. He previously worked on the European Research Council (ERC) funded project, Processing Citizenship, where he investigated how data infrastructures for population processing co-produce citizens, Europe, and territory. He completed his PhD at the University of Twente in the Netherlands and is still working on publications stemming from these impactful projects. In addition to his academic pursuits as a PhD at the University of Twente in the Netherlands, he brings a diverse background as a software engineer, having worked in various companies and at the European Commission’s Joint Research Centre in Italy. His diverse background, spanning both theoretical and hands-on knowledge, reflects his keen interest in exploring the intricate interconnections between technology and society.