2020-10-12T10:56:25+02:00
Oct 12, 2020
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1 min read
One of the nice things about podcasts is that usually you can usually still subscribe to them via RSS without being tracked. Advertisers however are trying to find new ways to track your listening habits and target users for ads:
Advertisers are projected to spend more than 800 million on podcasts in 2020, and companies are devising ways to provide them with data that will persuade them to spend more. The most common tactics include using IP addresses to identify users, adding tracking URLs to ads, and abandoning RSS in favor of proprietary platforms that already track their users.
Read the full article from The Markup here.
Authors
Wouter Van Rossem is a researcher on the intersection between social science and computer science. He previously worked on the European Research Council (ERC) funded project, Processing Citizenship, where he investigated how data infrastructures for population processing co-produce citizens, Europe, and territory. He completed his PhD at the University of Twente in the Netherlands and is still working on publications stemming from these impactful projects. In addition to his academic pursuits as a PhD at the University of Twente in the Netherlands, he brings a diverse background as a software engineer, having worked in various companies and at the European Commission’s Joint Research Centre in Italy. His diverse background, spanning both theoretical and hands-on knowledge, reflects his keen interest in exploring the intricate interconnections between technology and society.