Melissa Vogel and Adam Gamwell at Anthropology News write about the value of anthropology to business and how this value can be articulated in language a business understands.

As anthropologists, our approach to human insights research and analysis offers businesses a unique way to understand patterns of behavior and meaning making that differs from quantitative data analysis. For example, ethnography of tech industry consumer needs conducted by anthropologists, who use cross-cultural knowledge, cultural relativism, and a holistic approach, will offer businesses a way to understand consumer needs that is not often present in a management-, psychology-, or even sociology-based perspective. These insights then allow businesses to provide better products and services.

Read the full article here.

Wouter Van Rossem
Wouter Van Rossem

My research interests include distributed robotics, mobile computing and programmable matter.