2020-07-29T13:40:49+02:00

Jul 29, 2020 · 1 min read
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Melissa Vogel and Adam Gamwell at Anthropology News write about the value of anthropology to business and how this value can be articulated in language a business understands.

As anthropologists, our approach to human insights research and analysis offers businesses a unique way to understand patterns of behavior and meaning making that differs from quantitative data analysis. For example, ethnography of tech industry consumer needs conducted by anthropologists, who use cross-cultural knowledge, cultural relativism, and a holistic approach, will offer businesses a way to understand consumer needs that is not often present in a management-, psychology-, or even sociology-based perspective. These insights then allow businesses to provide better products and services.

Read the full article here.

Anthropology Design
Wouter Van Rossem
Authors
Wouter Van Rossem
Wouter Van Rossem is a researcher on the intersection between social science and computer science. He previously worked on the European Research Council (ERC) funded project, Processing Citizenship, where he investigated how data infrastructures for population processing co-produce citizens, Europe, and territory. He completed his PhD at the University of Twente in the Netherlands and is still working on publications stemming from these impactful projects. In addition to his academic pursuits as a PhD at the University of Twente in the Netherlands, he brings a diverse background as a software engineer, having worked in various companies and at the European Commission’s Joint Research Centre in Italy. His diverse background, spanning both theoretical and hands-on knowledge, reflects his keen interest in exploring the intricate interconnections between technology and society.