A striking photography essay from Jo Tuckman with photography by Diana Bagnoli at The Guardian about an area in Mexico where “Coke has become a key part of indigenous ceremonies as well as a staple source of hydration”. Read the full essay here

The story of how Coca-Cola became so deeply embedded in this verdant land of age-old traditions and minimal disposable income goes back to the 1960s when local indigenous leaders, with state backing, began accumulating power in religious, social and economic spheres. This included taking control of the concessions for the distribution of Coca-Cola and, initially, Pepsi too.

(Via Kottke)